CEPS and Digital out Of Home: a fine marriage
Hero B'tween, operator Global and research firm Validators investigated with STROOM the ways in which Digital Out-of-Home contributes to Category Entry Point (CEPS) loading.The study looked at the growth of mental market share within increasingly fragmented media consumption. Read more in this article from MarketingTribune: https://lnkd.in/ew2wM7WE