New Hero Cassis campaign: The Refrigerator Check Weeks
Last year, Hero Cassis launched a new brand campaign with the payoff: 'deliciously original'. Hero wants to encourage the Netherlands to make an original choice for the soft drink shelf and thus put Hero Cassis in the refrigerator more often. This year, we are expanding the campaign further. In collaboration with brand experience agency Raúl & Riguel, STROOM developed [...]