CêlaVíta and STROOM on the new generation of potato eaters
CêlaVíta, in cooperation with media agency STROOM, has launched its new campaign. Central is the big idea: 'together we are the new generation of potato eaters'. To respond well to the wishes of this new generation, CêlaVíta is constantly innovating its potato products. From the consumer need 'To be able to put a healthy meal on the table quickly and easily', [...]