Can you score with sports sponsorships?
A column by Rutger Mackenbach 5.5 million people watched the Orange Lionesses lose to Team USA in the World Cup final. A week before that, over 1 million people knew again that Max Verstappen is the best driver in the world after seeing his race win in Austria. And with Teunissen two days in yellow, 762,000 Dutch watched on Monday afternoon at [...].