Is YouTube working on a new business model?

With millions of daily users in the Netherlands alone, YouTube is of great interest to advertisers. With the rise of influencers and professional parties posting content on YouTube, the platform is now much more than a gathering place for amateur videos. It has become a full-fledged online video channel, where virtually every target audience can be reached. To appeal [...]

Emotion plays big role in digital branding

Digital is about data, hard data. At least that is the widespread thought, but nothing could be further from the truth. Emotion appears to play a larger role in the digital experience and, therefore, in the perception of digital branding. In fact, emotion shapes experiences and that affects brand awareness. An important insight, because as we discussed in [...]