How important is "mobile" to NU.nl?
Stroom held a lunch session on mobile advertising. How important is 'mobile' for NU.nl? That was the subject of Gert-Jaap Hoekman's presentation. He came to talk about how the news medium would not have survived without the cell phone. During the interview, Gert-Jaap and Rutger go deeper into advertising on mobile. From trust to intrusive [...]