Services
STROOM is a media and performance agency.
We provide media strategy, planning and buying based on insights, research and data.
We also specialize in e-commerce, marketing performance and DtoC solutions. We also analyze clients' brand and marketing communications, because the better we understand the whole picture, the more effectively media can be deployed.
This makes STROOM the best, and most complete local media agency as an alternative to the large international networks.
Mediacommerce
Mediacommerce is a customized solution that allows us to break through our clients' growth ceiling. Our unique data-driven approach makes media investments fully accountable, with business results leading the way.
Media Strategy
At STROOM , we translate marketing and communication objectives into media objectives. We analyze the problem based on the latest media developments. The strategies and learnings of e.g. Byron Sharp, Daniel Kahneman, Binet & Field help us achieve your long and short term goals. We develop target group insights, market insights and use our experience in different market segments for effective tailored media and communication advice. In doing so, we look for the optimal mix between media assets, campaign concept and brand strategy. STROOM energizes your brand.
Media Planning
The media plan is the tactical translation of the strategy. Which media channels and titles/channels will we actually deploy, what are the costs and what performance do we expect from them?
We create a detailed plan and an overview (flow chart) of the creative materials and versions that are live. A clear campaign document that provides overview and insight for our clients and agencies involved.
Media buying
Media buying through STROOM is transparent. We focus on negotiating the right price, for the right performance at the right time in the customer journey.
It's also about preferred positions, putting together effective media type packages within video, audio and digital and first choice in innovative media opportunities.
SEO & SEA
At STROOM , we strike a balance between brand building and performance. With Search Engine Advertising (SEA) and Search Engine Optimization (SEO), our search marketing specialists help brands rank higher in search results.
Data
Technology, media, creation and data are now inextricably linked. They are essential drivers of growth, if the linkage is right. We use data from surveys, social media, Google and where possible: CRM and analytics systems. We use these insights for our plans and activating the relevant target groups.
Analyze, optimize and evaluate
At STROOM , we have real-time tools that give us insight into the target audience, campaign effects and spending within the category. A constant flow of monitoring, optimizing and evaluating is essential in effective campaigning.
Dashboard for overview and insight
Dashboards provide you with all the information you need and allow for powerful evaluation and optimization of campaigns.
Brand and marketing communication strategy
How strong is your brand?At STROOM , we follow our own vision of what a media agency does or does not do. We are not guided by conventions in the market. Thus, in addition to the media issue, we also look at the entire brand and marketing communications playing field. In order to give the best media advice. We do this with real attention to our clients and their business, because communication is ultimately people work.
STROOM in Europe
STROOM also operates for some clients in the Benelux and/or the 5 major markets of Europe, namely: Germany, Italy, Spain, France and England.
Sometimes we work directly, sometimes in collaboration with a partner, depending on client demand and medium type. The coordination of these European campaigns by STROOM takes place from the Netherlands and normally runs through the same STROOM contact person as the campaigns for the Dutch market. In this way there is 1 contact person who oversees the whole nationally and internationally from STROOM .
STROOM is active in Belgium for: Bifi (snacks), Napoleon (candy), Playmobil (children's toys), De Vakantiediscounter (leisure), Dille & Kamille (Retail), Bosch and Siemens: BSH (white goods), Nintendo (gaming) and CEWE (photo books).
Amazon Ring (doorbell), is coordinated from the Netherlands for the markets of Germany, Italy, Spain, France and England.
Philips Hue operates through STROOM in the Nordics (Norway, Sweden, Finland and Denmark), MaxiCosi in France and the UK.
Is your brand ready for growth? Let's work together.
Contact Samantha Catsburg (CEO) or Lars Vink (CCO)
Mail: contact@stroom.com