For 12 years (!) DierenLot Foundation has been a client of former M2Media, now STROOM. And they will stay that way!
After an intensive pitch with 5 competitor agencies, it was decided to continue the cooperation. STROOM will continue to provide media strategy, planning and purchasing for DierenLot with great enthusiasm. In addition, STROOM will also support DierenLot more with their data-driven approach.
"When you have been working together for 12 years, it is good to make a competitive analysis. Of course, we had been clients for such a long time for a reason, but some doubts crept in, somewhere logical after such a time. By giving a briefing to 5 very different Dutch agencies you get an objective picture of the different views. We couldn't help but conclude that STROOM simply did the best job in terms of content, strategy, planning and enthusiasm. So we will continue with great pleasure!"Jane van de Berg General Manager Stichting DierenLot
"We are enormously proud and happy to retain DierenLot as a highly valued client. Pitching was of course a surprise for a while, but because we love working for, and with, this important charity, we put our shoulders to the wheel. I am so incredibly proud of our team; what a top performance.
Stichting DierenLot is lord and master in optimizing Direct Response TV for recruiting donors. Nice to see that DierenLot has also developed us into true specialists in DR-TV in recent years. And let's face it, DR-TV is the ultimate Mediacommerce example: where brand and performance are brought together in such a short period of time and should pay off. "Lars Vink, CCO STROOM
DierenLot
DierenLot is committed to helping animals in need in the Netherlands. The foundation focuses primarily on supporting local and regional, small and medium-sized organizations. This is because it is often most difficult for these organizations to fund their relief efforts.
The foundation was established in 2004. It currently supports over 300 independent, local and regional animal rescue organizations by providing financial support. Would you like to contribute as well? Donate now and visit www.dier.nu