After an intensive pitch process, the Rijksmuseum selected media and performance agency STROOM to help the museum further implement a new media and campaign strategy. Spearheaded in this is strengthening the connection with the national (repeat) visitor.
For all
The Rijksmuseum belongs to and is for everyone. As the national museum of the Netherlands, it is a must-see for foreign tourists when visiting Amsterdam. The Rijksmuseum is at the center of society. By telling as complete a story as possible about the Netherlands on the basis of its collection and temporary exhibitions, the museum aims to be representative, relevant and attractive to all Dutch people. In order to strengthen its ties with the Dutch public even further, STROOM will help the Rijksmuseum with Mediacommerce: the balance between long-term brand preference and short-term performance.
STROOM
STROOM is a media and performance agency with energy for growth.
The agency offers media strategy, planning and buying based on insights, research and data, plus e-commerce, marketing performance and DtoC solutions. This makes STROOM the most complete local agency as an alternative to the large international networks. STROOM has been integrated with performance agency M2|OC since July 2024. Its personal and energetic approach is appreciated: the agency was voted Agency of the Year three years in a row by EMERCE, MT1000 and FONK.
It works for national and international A-brands such as ENGIE, Nintendo, DPG, Vakantiediscounter, Dille & Kamille, AFAS software, PwC and Bike Totaal. The agency has offices in Amsterdam and Rotterdam and is part of the Candid platform.
IMPERIAL MUSEUM
The Rijksmuseum is the national museum of art and history by and for everyone. It offers an overview of Dutch art and history from the Middle Ages to the present. More than 8,000 paintings - including the world-famous masterpieces of Rembrandt and Vermeer -, drawings, prints, photographs, silver, Delftware, furniture and historical objects are permanently presented side by side. They give visitors a sense of time and a sense of beauty. The collection is constantly researched, evaluated, added to and presented in social and international context, in order to tell as complete a story about the Netherlands as possible.
"As Rijksmuseum, we are always looking for partners who can help us achieve our mission to be attractive to all Dutch people. The team at STROOM convinced us with their clear analysis of our challenges and their realistic and pragmatic vision for the future. We confidently look forward to a successful collaboration."
Nanet Beumer, Head of Digital, Marketing & Campaigns Rijksmuseum
"We are immensely proud to add such an iconic name to our portfolio. Solving the Rijksmuseum's problems is basically balancing brand and performance. And that is exactly what we are good at with our Mediacommerce proposition."
Samantha Catsburg, CEO STROOM