Innova Energie is entering into a comprehensive partnership with both media and performance agency STROOM and Positive: the full service digital agency based in Rotterdam. STROOM will be responsible for strategy, planning and procurement with a focus on online performance. Positive - like STROOM part of Candid - is responsible for positioning and concept development of the creation: a.o. radio, digital advertising and (digital) out of home. Innova Energie, based in The Hague and Enschede, aims to make its customers energy conscious, stimulate sustainability and be socially involved.
Innova Energy
Innova Energie operates in both the residential and business markets. In addition to energy and gas, the company also provides sustainable and innovative energy solutions, such as solar panels and battery storage. For 15 years, Innova Energie has been making a positive difference for the future. Saving sustainably has never been easier than with Innova Energie.
STROOM will further help Innova Energie with Mediacommerce: the balance between long-term brand preference and short-term performance. This is a customized solution that allows us to break through our clients' growth ceiling. A data-driven approach makes media investments fully accountable, with business results leading the way. Currently, the first Affiliate and CUG (Closed User Groups) campaigns are being developed.
"STROOM made the difference in the pitch with Mediacommerce. We are very happy with this choice and look forward to a fine and effective cooperation. We have now started and the future looks promising".
Abdessamad Bouarfa Senior Marketer and Eveline Nieuwaal Manager of Marketing & Communications at Innova Energie
"The challenge where Innova Energy faces is a topical challenge: what is the right relationship between performance and branding? By linking an analysis of the performance funnel to a current strategy, we can start making quick steps. We are very happy with this great new client".
Oscar Levi, Head of Performance STROOM
STROOM: Energy for Growth
STROOM is a media commerce agency with energy for growth. We offer media strategy, planning and buying based on insights, research and data, plus e-commerce, marketing performance and DtoC solutions. This makes STROOM the most complete (local) agency as an alternative to the big international networks.
STROOM has been integrated with media and performance agency M2|OC since July 2024.
Our personal and energetic approach is appreciated: STROOM has been voted Bureau of the Year three years in a row by EMERCE, MT1000 and FONK. We work for national and international A-brands such as Nintendo, DPG, Hero, Omoda, Unive, Amazon Ring, Vakantiediscounter, Maxi-Cosi, Blokker, Delta Fiber, BSH, Dille & Kamille, AFAS software, PwC, Playmobil, Makro and Bike Totaal. Our agency has offices in Amsterdam and Rotterdam and is part of the Candid platform.