The Royal Concertgebouw Orchestra, a world leader for 135 years, chose STROOM to help them with the demand of strengthening the brand and improving its image outside the fan base. Overall media strategy, planning and appropriate sourcing through the expertise of STROOM should help.
The Royal Concertgebouw Orchestra believes that classical music can change lives. From New York to Tokyo, people line up for them. And in their Amsterdam home port, The Concertgebouw, they draw full houses with enthusiastic audiences. With the three anchor values of world-class, inspired and stylish, they would like to add another value to this mix: groundbreaking.
In order to achieve ticket sales among both existing and new audiences, the experts at STROOM set to work on an overall media strategy and planning that would achieve visibility and boost ticket sales throughout the year.
We are very happy with the input Stroom provides. We like that Stroom thinks along in terms of brand, media and strategy. Your annual plan has triggered us to think about the further interpretation of the brand strategy and campaigns. We want to work with you on a nice plan for the long term.
Quote: Lieke Visser, Royal Concertgebouw Orchestra