Choosing to do two internships at the same agency; that's dedication to your goal of growing further in the wonderful world of Research & Insights. Daan Stuijvenberg did it at STROOM.
Although his work varied per project, he mainly put in for target group and competitive analysis. "Different tools are used to collect data for our reports, plan creation and new business conversations. Understanding markets our (potential) customers are in and which target groups they want to reach is crucial in this."
As the most challenging project, Daan cites his work on the new business dossier for an extensive pitch process. "This was a new way of doing research for me, I loved making the best use of all available tools. It was a nice goal to think beyond standard reports. Everyone obviously wanted to win the pitch and you can feel that in the determination and commitment of the whole team."
Internship research: collaboration with different agencies
During his internship assignment, Daan researched the position of the Research & Insights team within the Candid Platform and the collaboration with various agencies within Candid, including media, creative and digital agencies. Among other things, he conducted in-depth interviews with stakeholders within the company.
The research revealed that the position of the Research & Insights team was not always viewed uniformly. By mapping issue, he was able to create a concrete advisory plan to optimize cooperation between the teams.
Daan highlights the valuable guidance he received, "I was on a team with researchers whose expertise provided me with excellent advice in shaping my thesis and research."
Future
After his internship, Daan continues to work in the media: he will start working within the Insights team of a large media operator. "My internship at STROOM has given me a solid foundation AND I now have a clear direction in what I want to do, which I couldn't find before. I look forward to continuing my career in media."
Join us!
Are you also interested in the latest developments in the media world and do you enjoy extracting valuable insights from data? Come strengthen our team as Research & Insights trainee view the vacancy here.