Healthcare insurer ONVZ from Houten chose media agency STROOM after an extensive and intensive pitch process. STROOM will be responsible for media strategy, planning and purchasing.
ONVZ is an independent not-for-profit health insurance specialist that offers policyholders First Class Health Insurance with optimal freedom of choice, very generous reimbursements and excellent service. This gives policyholders quick access to the care they need and the freedom to make their own healthcare choices.
Strategy
The media consumption of Dutch consumers is fragmenting. There are more and more channels, programs, podcasts, streaming services and (social media) platforms. In contrast, the total amount of time we spend on them remains the same: attention is precious.
The insurance industry is a commodity market and has its own rules of the game. Price and coverage are by far the most frequently mentioned issues in communications within a crowded health insurance market. The key here is to make different, but relevant, content-driven choices for a highly positioned brand like ONVZ.
In doing so, we continuously seek a balance between brand positioning, creation and media within the triangle of ONVZ, advertising agency Open Now and media agency STROOM.
STROOM was voted best media agency for the past 3 years by trade magazines EMERCE, MT1000 and Fonk. The media company is part of Candid. It has locations in Amsterdam and Rotterdam and focuses on qualitative and effective media advice from an integrated brand and marketing communications approach.
The pitch was supervised from ONVZ by consultant and pitch supervisor Emile van den Berg In the media pitch, 3 other agencies were defeated.
"With STROOM we have found a good partner for the next step of our brand. The combination of professionalism, vision and human click makes us enter into this commitment with great confidence. Working closely with advertising agency Open Now, we will continue to take the ONVZ brand forward within the triangle." ,
Nicolet Annema, Senior Campaign Marketer
"From strategy, we look for special brand and media insights that make a campaign better and a brand stronger. We look for the right balance between branding and performance and between effectiveness and efficiency. Health insurer ONVZ is a great brand that wants to grow into the premium segment. We are going full steam ahead with that."
Martijn Jaartsveld, Strategy Director STROOM
STROOM is part of Candid: growing together
Candid is an integrated platform for marketing and communications agencies. Within the Candid platform, media agency STROOM works together with four other specialized and entrepreneurial agencies: Brand Potential (PR, brand consultancy and design), Creature (creative agency), Positive (digital and social agency) and Coopr, helping brands grow with fully integrated marketing solutions.