The Concertgebouw is bundling all media purchasing (offline and online) at STROOM as of March 1. With this we are realizing the desire to be able to purchase, optimize and evaluate matters in a more centralized manner. STROOM will be responsible for the entire media strategy, planning, purchasing and optimization of the various campaigns.
By combining smart data management and bundled media buying, we will offer our added value as a full service media agency. Now that we have a grip on the entire customer journey, we can set up campaigns at every stage: from awareness to performance. This allows us to reach the target group in a hyper-segmented and targeted way with dynamic campaign material that automatically adapts to the person we are reaching. We are very excited to expand our services and take the next step for The Concertgebouw.
"For 12 years STROOM has provided media planning and buying for us, but only in our major campaigns. We are very happy that we are now expanding our cooperation and STROOM will become our partner for the entire off- and online marketing. We will now really benefit from this synergy. We know STROOM as a pleasant, proactive and innovative partner. Together with them we are going to further optimize our marketing."
Gerben ten Thij - Manager of Marketing Intelligence & Online Sales
"The Concertgebouw sets a clear vision that impressed us as an agency. A clear growth plan including loyalty programs, lead campaigns and CRM strategy combined with a clear focus on data makes the difference in this."
- Vincent Marquenie Digital Lead, MT STROOM