The SAN (Stichting Adverteerdersjury Nederland) is an independent organization that offers advertisers and agencies the opportunity to submit their best casesThese cases are judged by jury teams of marketing and communications professionals working for advertisers. The awarded cases are published in the SAN Yearbook and receive a SAN Accent: from advertisers, for advertisers.
STROOM is not only sponsor of the SAN, but also collaborated on 3 nominations this year: the VakantieDiscounter with the Christmas campaign "Grandpa is in a better place" and SIRE with the campaign: "Don't lose each other as polarization approaches" and Alliander with the campaign "The energy transition is impossible, without you"
The campaigns
The Holiday Discounter's Christmas campaign, titled "Grandpa is in a better place," starts out as a tearjerker but takes an unexpected turn when it turns out that "Grandpa" is simply on vacation for Christmas. This early-launched campaign delivered high PR value and was prominently featured on TV, connected TV, YouTube and social media. "Grandpa" was also recognizably presented in social media posts. A feat of stature to appear among supermarkets in the top lists of Christmas commercials. "Aim for fame" is what Binet& Field would say.
SIRE's "Don't lose each other as polarization approaches" campaign focuses on the risks of polarization in small social circles, such as family and friends. The campaign shows how fierce discussions can drive people apart and emphasizes the importance of mildness and reconciliation. The striking and accessible animation style makes the campaign understandable to everyone. For 5 months, the campaign was prominent on TV, cinema, print, outdoor and social media. As usual pro bono: the SIRE has no budget of its own and depends for its success on its relations such as media operators, broadcasters', advertising and media agencies and publishers.
Alliander's campaign titled "Energy transition is impossible, without you" Has a powerful message, highlighting the importance of individual commitment to sustainability. But in addition to raising awareness and creating a positive brand image, the campaigns also target potential new employees to fill vacancies. This dual approach delivers a lot: reach and clarification of the brand image, in addition to well-informed and motivated applicants. The campaign can be heard on radio and digital audio, and seen on out of home, print, online video and display advertising.
San Accent Presentation
On Thursday, May 30, 2024, at the SAN gala in Hilversum, the winners will be announced and it will be time for the presentation of the SAN Accents 2023. We are of course proud of the nominations from the campaigns and look forward to the ceremony.