STROOM scores for the third year in a row. And it has won more awards in recent years. That's no longer a coincidence. The full-service agency, which focuses on media planning and strategy, is exceptionally valued by its clients.
It's an open door, but the nature of the collaboration with clients, which is very direct and intensive, makes all the difference, suspects Managing Director Samantha Catsburg. "We are very close to the client and work from personal attention. When working together in a campaign team, we are the colleague within the client's marketing team, even though we are officially from another company. This is really reflected in collaborative evaluations. I see that clients really appreciate our approach."
Out of the bubble
In that approach, Strategy Director Martijn Jaartsveld, who has a broad background in marcom and has also worked with clients, plays an important role. "Martijn sometimes pulls us out of the bubble for a while," laughs Samantha. "He can play a different role internally, or at the table with a client. For our clients, who sometimes can't afford much brand specialization, that's very nice."
Martijn: "We look at what a client wants with their brand, the growth of their business and how they want to achieve that with a campaign. From insights we look at how we can design the best possible strategy in combination with the creation. Not just from a budget, although that is important. Then you get a much better discussion about the quality of your communication and what is important to an advertiser, instead of just looking at budget and conversion."
Doubled
STROOM repositioned three years ago and doubled in size after its merger with The Media Partnership. "We have expanded our mt so that we can continue to guarantee 'short lines of communication for long relationships'. Digital (Vincent Marquenie) is represented, in addition to client team leads Amsterdam (Marieke van den Hoek) and Rotterdam (Matthijs Kloezeman). We focus mainly on mid-market companies with a media budget of up to five million euros. These types of clients benefit enormously from close cooperation within the triangle of marketing (the client), advertising agency and media agency. And we direct that we really do this with the three of us. With such cooperation, you help a company move forward. The media world is constantly changing and only getting more complex. We know the market. We create overview and insight, so clients can run more effective campaigns."
This article previously appeared on MT/Sprout