Today marks the launch of Aidsfonds' new campaign. With this campaign, AIDS Fund wants to bring attention to the fact that more than 9 million people worldwide are still waiting for life-saving medicines. Most of them do not have access to HIV care because they are discriminated against because of who they are.
The knowledge and medicines are there to eradicate AIDS from the world, so what are we waiting for?
In cooperation with AIDS Fund, N=5 and STROOM , a strategy and media plan was developed to get this message to as many people as possible.
The campaign will be visible and audible from August through mid-December (always on) through radio, print and online video.