Thursday, June 29, was the DPG Grow Event in Haarlem. An inspiring afternoon with many topics and many speakers. STROOM was asked for a round table discussion on BtoB marketing. Led by Robert van den Ham (Editor in chief of the Entrepreneur) Martijn Jaarstveld (Startegy Director STROOM), Gelise Bouma (Senior Marketing Manager Benelux Pleo) and Patrick van Weert (Proposition Marketer ANWB Zakelijk) discussed brand positioning in the business market, long-term versus short-term strategy, a cross-media approach and the importance of context. After all, BtoB marketers: they're just like people, aren't they?
Thank you DPG for the invitation and the inspiring afternoon!