This month the campaign for the Friends Lottery Summer Concerts started. The Concertgebouw is there for everyone and especially in the summer the programming is enormously diverse. There is a concert for everyone. Pop artists such as Maan and Racoon will perform. There is also film music, including the film Star Wars-The Force Awakens on a big screen, with the soundtrack played live, and there are toddler concerts. Of course, there is also plenty of beautiful classical music to enjoy in the finest concert hall with the best acoustics.
This summer The Concertgebouw has chosen to communicate the summer and vacation feeling with the text: For the real vacation feeling, go to The Concertgebouw.
In the online video and television campaign, you'll see some typical vacation moments. Like drinking delicious cocktails, reserving the best front row seats with your beach towel and a flight attendant pointing you to your seat. In addition to this visibility, the campaign can also be seen on streetcars in Amsterdam and heard on radio in the coming months.
The concert schedule of the summer concerts is deployed in several print titles. The campaign surrounding the Friends Lottery Summer Concerts will run through the end of August. For the entire programming, visit: www.zomerconcerten.nl.