MWG organizes the The YIM College Tour every year. MWG the trade association of and for people in communications with a passion for media. Young professionals in media were taken into the world of media in a series of different lectures. From "Briefing" to "Pitching a Plan". In an 8-week course, all facets of media were touched upon by professionals in the field from both operator and agency sides.
From media strategy to media buying
"We were taken through the process of researching media strategy, planning and buying. In addition, the content of the choices and considerations for different medium types and channels were discussed in depth," Patrick, Bauke and Stefan tell us. Our consultants look back on an instructive process.
Bauke, who started at STROOM in April 2023 and says it was very interesting. "Every lecture was of added value to me. A few points stuck out to me the most. First, that 'classic media' (radio, TV and print) are still very important for media communication. The usage rates are decreasing, but the reach is still significantly high so this should definitely not be excluded yet in making a media plan. In addition, it was very enlightening to learn more about how you can and should do the most thorough research on the target audience you want to reach. I also learned many new things about the digital landscape. I look back on a valuable experience in which I learned a lot and got a nice kickstart for my career in the media sector," Bauke said.
Patrick and Stefan have been working at STROOM for over a year and also look back on a learning experience. Patrick even earned the second highest score during the exam.
Patrick: "The interactive and hands-on lectures made the theory come alive immediately. The interesting guest speakers illuminated the topics from different areas of expertise and perspectives. This variety in guest speakers combined with the hands-on lectures made it an educational course."
Stefan: "The YIM lectures were composed of engaging speakers with considerable practical experience, tailored to us, the enthusiastic and inquisitive 'newcomers'. This combination resulted in seven exceptionally interesting lectures that covered virtually every topic within the media. Moreover, after working in the media for more than a year now, it was also very nice to see many familiar faces back, both among the speakers and starters."