For several months STROOM has been working with great energy and pleasure for King Essentials. King Essentials is a new online webshop with all the garments a man needs. The real 'essentials'. Qualitative, durable garments that can be found in all kinds of colors and sizes.
STROOM was asked to help King Essentials launch the brand in the Netherlands. For this, STROOM set up a good media plan. The campaign went live in early September and since then King Essentials has been visible in and around Amsterdam. This through, among other things, a stickered streetcar, posters and online channels. Until the end of the year, the brand will be regularly encountered through various media channels. The goal of this campaign is to grow brand awareness and stimulate sales.
Although the focus of King Essentials is on the Online Webshop, a pop-up store of it has recently opened on the van Baerlestraat in Amsterdam Zuid. Here customers can see and try on the products before buying/ordering.
STROOM has, of course, already visited this pop-up store. Our unbiased conclusion: highly recommended if you are looking for quality Essentials for men!
Marieke van den Hoek, Communications Director at STROOM, on visiting King Essentials' Pop-up store:
"Since the first meeting with the guys behind King Essentials, there has been a nice click! The way they speak about the brand and the energy and enthusiasm with which they build the brand appealed to us enormously. We were also immediately enthusiastic about the brand, the identity and the sharp texts used in the expressions. Nice to be able to help them build the brand in the Netherlands!"