STROOM and De Media Maatschap (DMM) will continue together under the name STROOM - Energy for growth. From October 2021, DMM will be affiliated with the Candid platform and the first steps have been taken towards a far-reaching collaboration with STROOM. The daily management of the new STROOM will be formed by Samantha Catsburg (Agency lead Rotterdam), Willem-Jan Nouwens (Agency lead Amsterdam) and Martijn Jaartsveld (Strategy Director).
DMM brings even more digital expertise to the new agency, particularly in the areas of SEA and dashboarding. STROOM brings in additional brand and marketing communications expertise in the strategic area in addition to media.
Collaboration
Samantha Catsburg: "We see many advantages because a synergy effect is created that allows us to serve our clients even better. In a market that is becoming increasingly complex, partly due to consolidations and fragmented media consumption, it is important to be able to fully advise and guide clients. The scale makes it easier to invest in new services and products to help our clients grow."
High customer satisfaction
Willem-Jan Nouwens: "STROOM and DMM have similar DNA. As a result, the integration of both agencies is smooth and feels very natural. We believe in short lines of communication with clients and therefore build long relationships. In addition, both agencies are known for their high customer satisfaction. This is reflected in the highest rankings in the annual client satisfaction surveys of MT1000, Emerce100, Fonk and Adformatie, among others."
Media integration
Martijn Jaartsveld: "At STROOM we look for growth in brand awareness, performance and business results. This is not just about media, we also analyze brand and marketing communications. Because the better we understand the entire communication strategy, the more effective the media advice will be. We do this in close cooperation within the triangle of client, advertising and media agency."
Offices in Rotterdam and Amsterdam
The new agency is based in both Amsterdam and Rotterdam for optimal national coverage. The agency focuses on medium to large national advertisers. The new STROOM consists of 30 client consultants who work daily on clients such as Hero Nederland, Decathlon, ENGIE, Wereld Natuur Fonds, Dille&Kamille and Het Koninklijk Concertgebouw. STROOM is part of Candid: platform for growth.