Woonmall Alexandrium chose media agency STROOM and social media agency Daily Dialogues after a pitch . STROOM is responsible for media strategy planning and buying, with Daily Dialogues, like STROOM part of Candid, responsible for content strategy & creation. Strategically, a Dual Duty strategy is being implemented, linking brand and performance in an effective combination.
Annemieke van Steenis, Property Marketer Colliers on behalf of Woonmall Alexandrium:
"STROOM won the pitch by creating a refreshing integrated strategy for the brand. In collaboration with Daily Dialogues everything came together in the strategy and they managed to weave the identity and vision of Woonmall Alexandrium into a new brand strategy. The pleasant cooperation, creative and innovative view and the human contact were of decisive importance. We have great confidence in a pleasant and effective cooperation."
Matthijs Kloezeman, Senior Communications Consultant Media agency STROOM:
"We at STROOM are extremely proud to win this pitch for one of the largest Woonmalls in the Netherlands, with a strong Rotterdam character. We look forward to using a lot of energy and enthusiasm to make the brand known nationally and grow locally. In collaboration with Daily Dialogues, we believe in an inspiring relationship with Woonmall Alexandrium!"
SJef Kerkhofs, Managing Director Daily Dialogues:
"Woonmall Alexandrium wants to present itself as an archetype 'creator'. Innovative, different, creative. For content marketers like we are at Daily Dialogues, that's a pleasure to work with. Because it means that on the digital channels we serve, we can be truly different from the competition. Together with our colleagues and the team at Woonmall Alexandrium, we are going to break existing benchmarks and implement an innovative content strategy. We are looking forward to that immensely."