My name is Carina Kloet, 39 years old and married to Frank. I am mother of Philou of 6 months old and bonus mother of James (6 years old). I live in beautiful Katendrecht and love to visit the restaurants in the neighborhood. I am Communications Advisor at De Hypotheker and responsible for PR, ATL campaigns and corporate identity policy for our 180 branches.
Where did you work before you started working here?
After graduating from HBO-MER, I started working as a project manager at Slavenburg. After this I started at De Hypotheker, 14 years ago now. I have held various positions and in this way got acquainted with almost all facets of marketing. PR particularly appeals to me: the search for trends or points of contact and linking these to current events.
What is it like to work for the Hypothecary?
Actually, no day is the same at The Hypothecary. This unpredictability is fun at the same time and stimulates my flexibility and creativity. At the moment I am speaking to many journalists about rising mortgage interest rates and what impact this is having on mortgages. Last week I recorded some new podcasts together with two mortgage consultants and was at two new branches for the commercial delivery. We also launched our new "Jazekerweten" campaign with the theme of "excess value" on television and radio. Whenever I see or hear the commercial go by I am still very proud of our beautiful brand!
Do you work with different agencies and how do you like it?
From De Hypotheker, we work with many different agencies, such as Rotterdam advertising agency ARA, which is responsible for our current brand campaign, online agency Dept for everything m.b.t. the website and PR firm Newslab. But our longest collaboration is with STROOM, they have been handling our media campaigns for over 15 years and we enjoy working together to achieve great results.
What is the growth path for your business?
De Hypotheker is now 36 years old and during this time we have grown big with independent mortgage advice and brokerage. Moving from transactional to relational remains a key challenge, as does being more relevant in the orientation phase. We also want to offer relevant services when customers are still looking for a home: 'Bieden met Zekerheid' is a good example of that. Or after the conclusion of their mortgage, for example in the event of a divorce, wealth accumulation or when the home is being renovated or made more sustainable.
What do you think is the best campaign/outdoor/print/TV commercial etc. that has always stuck with you or that you have just seen? And why?
I really liked Chanel's outdoor Mother's Day campaign last year, based on children's drawings of its most iconic products. The drawings were made by children of employees who sometimes accompany mom or dad to the office, very sweet! But the "One against Loneliness" campaign also made a big impression, how even a small gesture can make such a difference. Let's all take an example from this.
Anything else you want to say?
We currently have some great job openings open at De Hypotheker. So if you're looking for a new challenge and also want to become part of a fun and warm club of people, be sure to get in touch!