Dille & Kamille and STROOM will communicate and further expand the brand in 2022. Through a strategically chosen media deployment that stays close to the core of the successful retail brand, growth will be targeted. This will take into account the belief in natural simplicity and the special mix of products. Media agency STROOM has extensive knowledge of the retail market and is looking forward to the cooperation.
Dille & Kamille: A store like no other
In 1974, the first Dille & Kamille opened its doors in a wharf cellar on the Oudegracht in Utrecht. The core was - and still is after all these years - 'Natural simplicity'. Since 1974, the family business has opted for the power of natural simplicity and for the timeless beauty of natural materials. For sustainable craftsmanship and attention to each other and our environment. Dille & Kamille now has branches in dozens of cities. In the Netherlands, Belgium and Germany. Of course there is also an online store, which delivers to customers all over the world. Media agency STROOM will be responsible for all media strategy, planning and purchasing from January 1, 2022.
Quote Hans Geels, Managing Director of Dille & Kamille
Dille & Kamille is at the beginning of a new phase. By introducing a better brand and performance ratio in media and creation, we are telling our story again. We want to do things differently, but of course in line with our brand and our customers.
STROOM will help us with media strategy, planning and purchasing.
Quote Martijn Jaartsveld, Strategy Director STROOM
Dille & Kamille understands very well that in this market you have to operate cautiously but distinctively. Dille & Kamille has a distinctive audience that deserves a "different from other" approach. At STROOM , brand building is long-term planning with short-term impact. Our media strategy i.c.m. the creative work will do the job. We are extremely looking forward to a beautiful and effective collaboration.