SIRE's new campaign launched last week: Death. Talk about it, not about it. The goal of the campaign is to start the conversation about death with each other. Media agency STROOM has also set up an extensive media plan for this campaign to create as much reach and awareness as possible for this topic.
Lucy van der Helm, SIRE director
Today, don't wait until tomorrow to express your feelings and listen to each other. Starting the conversation connects and enriches and that increases the quality of our lives. That's why SIRE is launching this campaign.
Death Eaters
When someone enters the conversation about death, we are quick to talk about it with dooddoeners: "Ah, well, a nice age." The so-called "dooddoeners" are the focus of the campaign, which will be seen everywhere from Tuesday, Feb. 8, on TV, radio, cinema, social media, newspapers and magazines.
Recognition and outreach through mass media
STROOM as a media agency ensures, among other things, the involvement and deployment of media partners. To realize that for this campaign as well, we started this in December 2021. Quite a job because SIRE has 0 budget and therefore depends on all its business and media partners. In line with previous SIRE campaigns, the strategy for this campaign is to start with an impactful PR kick-off, followed by building the reach and recognition of the topic through mass media. To deepen the campaign message in a later phase, we work with media partners like &C and Storyboard both experienced partners in content creation and storytelling. Both engage in the conversation about death. &C by engaging with its followers and Storyboard by having influencers speak with their loved ones and tell their stories. New partners in this campaign are Altermedia and Boomerang, both contributing to visibility of this topic in entertainment venues, among others.
Samantha Catsburg, Agency Lead STROOM
The doodads at the center of this campaign show in an impactful way how we do not help each other. We are very happy with the support we receive from the media partners involved to bring this campaign to the attention of the entire Netherlands.
Campaigns with a message
As an independent foundation, SIRE has been producing campaigns on important social issues since 1967. With its campaigns, SIRE strives to make society a little nicer.
Watch 1 of the campaign commercials here:
Media partners thank you!
We thank all media partners who contribute and provide media space: STER, Ad Alliance, Talpa, ORN, Q-music, E-power, JCDecaux, Exterion, OOHA, CS Digital Media, Ocean Outdoor, Altermedia, Boomerang, TAG Outdoor, DPG Media, Azerion, Day & Night Media, Familyblend, Hearst, Mediahuis, Mmedia, Marketplace, Showheroes, &C, Storyboard, Tolocal, ValueZipper, Rodi media, Jean Mineur and FoxScreen.