STROOM Bisolvon

STROOM welcomes Bisolvon and Allegra

Centrafarm, responsible for the Bisolvon and Allegra brands, among others, since January 1, 2022, chooses media agency STROOM. The media agency will be responsible for all media strategy, planning and purchasing. With over 60 years of experience, Centrafarm is a leading company with high-quality generics, specialties & biosimilars and Consumer Healthcare (OTC drugs and brands) in the Netherlands. As a subsidiary of STADA Arzneimittel AG, Centrafarm is part of a successful global network.

Media agency STROOM assists the company from strategy to execution. When planning the campaigns, the timing takes into account already planned retail activities such as folder placements, activations on the store floor, shelf decorations et cetera. The branding is carefully planned around it, for an optimal effect in which the brand strengthens sales; a Dual Duty strategy.

Decisive in the choice of media agency STROOM were the insights: the agency showed to translate relevant knowledge of the market, target groups, brand and marcom expertise into a distinctive media strategy. The personal customer-oriented approach is also greatly appreciated.

Erik Pruijsen, Commercial Lead Consumer Healthcare Centrafarm

STROOM shows that it is on the ball with a good media strategy from a nice balance of brand and performance. Taking into account the traditional seasonality and the changing market. Very happy with this new partnership. Looking forward to effective media campaigns for Bisolvon and Allegra.

Martijn Jaartsveld, Strategy Director STROOM

Covid-19 has an impact everywhere, including the timing and communication of pharmaceutical companies. For example, the rules of the game change within the flu season due to quarantine measures, STROOM can respond well and flexibly. We are extremely happy with this new customer.