It'sabout more than media at STROOM. As a partner in communications, the Rotterdam-based full-service media agency likes to take a look at brand and marketing communications. "We analyze a client's market. We look at the media spending, but also where the target groups are and what trends we observe in that regard. Because the strategy can be good, but if there's a mismatch in terms of media or communication, you'll miss the mark." Martijn Jaartsveld, Strategy Director, loves creating both strategic and tactical frameworks. Recent media developments are as essential here as learnings from Byron Sharp, Daniel Kahneman and Binet & Field, for example.
Collaborate
Many clients see the professionals at STROOM as a colleague sitting in a different location. It confirms the intended intense cooperation within the triangle of client, media agency and advertising agency. "This benefits our work and its effectiveness," clarifies Samantha Catsburg, Agency Lead. And it leads to great results, according to the many awards STROOM has received. With an impressive position within the MT1000 2021 as the latest confirmation. "Of course it helps that we specialize in media strategy, planning and buying and also maintain very short lines of communication internally, allowing us to move quickly. And as part of Candid, the agency platform for media, technology and creative agencies, clients actually have access to all disciplines in marketing and communications."
Holistic
As media experts, they know quickly at STROOM whether a concept works. "That is where we distinguish ourselves, because we also work from 'brand and marketing communication': our team has a so-called T-profile," says Martijn. He sees more and more companies realizing that they are digitally shot through. "Nice that the media balance between off- and online is coming back from a more holistic view of communication."
And the future for STROOM? That's going to coincide with The Media Partnership. And customers are definitely going to benefit from that, Samantha said.
