Hero Benelux chooses media agency STROOM, a Candid company, after an extensive pitch process. The brands involved include: Hero Jam, Hero Cassis, B'tween, Hero Baby and the organic brand Organix.
STROOM will be responsible for all on- and offline media strategy consulting, planning and buying effective January 1, 2022. The media world is constantly changing and every brand deserves an exclusive media mix and strategy. For Hero, a new balance was found between off- and online resources.
We chose STROOM in the first place because they turned out to be able to draw up a very clear and appropriate strategy for each brand from a good external orientation. We were also pleasantly surprised with the way they thought along with the brand and marketing communication. The pleasant cooperation was decisive. We have great confidence in a pleasant and effective relationship.
Quote Sander Nuhoff, Marketing Manager Hero Benelux
We at STROOM are incredibly proud of winning the pitch for this wonderful FMCG brand that is so strongly embedded in Dutch society. We can't wait to further grow this fame and put all the brands flying the Hero flag on the map. With great confidence and pleasure, we look forward to a fruitful collaboration with Hero!
Samantha Catsburg, Agency Lead STROOM