Diabetes Fund has teamed up with media agency STROOM for a spectacular follow-up to the "Everyone Free of Diabetes" campaign surrounding the 2021 collection week.
The out of home spectecular was developed in collaboration with Exterion and built in Amersfoort, where the Diabetes Fund headquarters is also located. In addition to this "spectecular," the campaign will be visible in the city. The main goal here is to draw attention to the disease and recruit donations.
Diabetes is becoming a bigger problem
More than 1.2 million people in the Netherlands have diabetes, and this number is expected to grow to nearly 1.5 million by 2040. Diabetes not only limits the freedom and health of people with the disease, but also of family and friends. Around this theme we realized this campaign together with Diabetes Fonds and advertising agency Dear.
A special broadcast on Tijd voor MAX will also draw attention to the collection week and the disease. In addition to the broadcast, additional visibility will be realized through the use of advertising on TV, radio and digital media.
Cross-media continuous visibility
The main goal of Diabetes Fund is to create awareness for the disease. Therefore, STROOM developed a cross-media strategy with a strong always-on component.
With continuous visibility, Diabetes Fund manages to convey the complexity of the disease. The TVC developed by advertising agency Dear has been the first moment of contact in this.
In addition to the TVC on RTL, Talpa and ORN, Diabetes Fund can be heard and seen on OLV channels throughout the calendar year. To further expand reach and contacts in the fall, OOH and radio have been added to this media mix. Among others, Q-music, Radio 10 and Sky radio are used for this purpose.
Photography: ANP / Robert Frank Hagens