Recently the new branding campaign of Hoppenbrouwers Techniek was launched. A campaign in which this all-round technical service provider, together with STROOM, builds on its national reputation and gives a boost to the recruitment of staff.
Campaign: Because Engineering Lives
The campaign is built from multiple elements, based on research and analysis that included the application of Byron Sharp theory. A solid foundation was chosen combining radio with an online branded content collaboration. Using a broad station mix (Radio 538, Radio 10, Slam! and Veronica) plus visibility on the national and regional news platforms of DPG-media (AD.nl & ADR titles) the theme 'Because Techniek Leeft' is widely spread.
To support the branding campaign and activation of the target group, Narrow Casting is additionally deployed at BasicFit gyms. A creative and casual way to effectively draw attention to the young, male audience. Cinema advertising will also be used during the launch week of the new James Bond film.
Star player in engineering
From a one-man electrical engineering business to an all-round technical service provider. In over a hundred years, Hoppenbrouwers Techniek grew to become a star player in the technical field. The now 1500 employees and many customers underline that. Hoppenbrouwers Techniek is active in the fields of electrical engineering, mechanical engineering, industrial automation, security, sprinklers, renewable energy, inspections and technical management.
Growing to national coverage
Hoppenbrouwers Techniek has a strong growth ambition. The company is expanding and wants to be able to deploy their services throughout the Netherlands in the foreseeable future. The local rootedness and personal approach is an important spearhead. Not only with an eye on customers but also certainly for staff. Hoppenbrouwers Techniek has not been rewarded twice with the Best Employer label for nothing. STROOM is looking forward to the further cooperation with enthusiasm, where we provide Hoppenbrouwers Techniek with an appropriate media strategy, planning and purchasing.