Starting mid-September, PlusDental is launching a large-scale media campaign in the Netherlands. STROOM is responsible for the media strategy, planning and offline buying. The brand awareness campaign will launch on all major TV channels.
PlusDental is one of the fastest growing MedTech companies in Europe. Since its launch in 2017, it has rapidly developed into a significant player. The Berlin headquarters is home to the dental laboratory with a team of more than 150 dentists, dental technicians and production staff. There is a strong focus on technology, data and product teams, they are the drivers of success and play an important factor in customer experience and product quality. The brand has 2 clinics of its own: in Amsterdam and Rotterdam and also supplies independent partners.
PlusDental is the brand when it comes to clear braces. The brand gives everyone the chance to express their most beautiful smile through access to state-of-the-art dental care. The goal is to get as many people as possible smiling openly and confidently again.
We are pleased and proud to welcome PlusDental as a new client. In a short period of time we went through the introduction and strategy and now there is a strong introduction campaign. See-through braces can help you feel more comfortable as a person, so it's great to be able to contribute to this as an agency.
Samantha Catsburg, Agency Lead STROOM
For the introduction in the Netherlands, we were looking for a partner who could move quickly. The strategy presented by STROOM combined with our vision and goals corresponded seamlessly. We look forward with confidence to an efficient and successful introduction of PlusDental.
Stefano Piccioli, Head of Marketing PlusDental