The world horticultural exhibition to be held from April 2022 has chosen STROOM and Online Company - both agencies are affiliated with the Candid platform- after an extensive media pitch. Media agency STROOM is responsible for overall media strategy, planning and buying. Online Company is handling digital strategy and online performance.
"Growing Green Cities" is the theme of Floriade Expo 2022. Through this theme, Floriade, in cooperation with national and international participants, presents green innovations that can make cities more enjoyable, livable and sustainable. The theme is more relevant than ever: in 2050, as many as 68% of the world's population will live in cities, on just 2% of the world's total surface area. National and international visitors can learn about the latest developments in green, food, health and energy.
Organized once every 10 years in the Netherlands, the Floriade Expo will open its doors in Almere on April 14, 2022.
Sandra Koopmans, Senior Marketeer Floriade Expo 2022
"Floriade Expo 2022 is a world-class project. We are very pleased to welcome STROOM and Online Company to our communications team. With Candid we expect to work together efficiently and successfully achieve the media strategy presented."
Martijn Jaartsveld, Strategy Director media agency STROOM
"We worked with NEEW and Online Company to lay a good foundation to make this campaign a success. By strategically approaching the Floriade event as a product launch, we were able to propose a distinctive plan. It is essential to build substantially on the growth in brand awareness in a short period of time while being able to collect data for efficient visitor acquisition. All parties agree on creative, innovative and sustainable solutions: a perfect collaboration."