We are proud and pleased to announce that John West has chosen media agency STROOM . The Dutch market leader in canned fish is partnering with STROOM for its media strategy and execution and thus the translation of its marketing and business strategy into media.
At John West, they believe everyone should be able to enjoy good fish and offer only the best quality fish as the perfect foundation for a healthy, delicious and active life. By translating the target groups from young families to loyal seniors into the various tools and data capabilities of STROOM, a clear picture emerged of which target groups have further growth potential and can enjoy fish at its best.
John West, in collaboration with media agency STROOM and content marketing agency gr8 agency, this managed to translate this into a strong strategy, based among other things on the theory of Byron Sharp and Daniel Kahneman.
Collaboration John West & STROOM
Comment Arno Snoey, John West:
"The choice of STROOM was quickly apparent because we were enthusiastically
in their rock-solid strategic approach to bring the powerful brand of
John West brand in an innovative way. It was
it was quickly apparent that the healthy, positive ambition and mentality of STROOM were
very pleasant and welcome. This cooperative and integrated thinking
is going to provide a lot of energy and synergy together with all involved."
Comment Samantha Catsburg, STROOM:
"It's great to get to work for such a beautiful brand. The professionalism of the team and agencies only makes our work more fun and effective. In addition to the strategic sessions, it's also nice that the brand is open to innovation on both media and marketing communications strategy. We are happy to advise John West on that."
Starting in October, John West will be featured on TV through a billboard campaign and visible online with an always-on social strategy.
Earlier this year, TNO and HalloStroom also chose STROOM. STROOM is part of CANDID.