We are very proud to mention that Stroom has become the strategic advisor for TNO's corporate campaign. We worked with TNO to develop a campaign that further addresses brand loading.
We do this through a heavy content campaign whose first flight was in late May through mid-June. The campaign consists of text, video and audio, with TNO's podcasts playing a central role. The results of this flight are exceptionally high in terms of reading times and viewing and click-through rates.
The aim is to show what TNO stands for and to demonstrate through branded content the value TNO delivers to society. From July 13 the first radio flight will start and in October the second content flight of the 'See it for yourself' corporate campaign will follow.
A reaction from TNO's Nathalie van de Put (Manager Marketing & Branding) & Bianca Kooter (Project Manager Marketing & Corporate Communications): ''Stroom really delves really delves into the organization and makes a tailored proposal, but remains flexible and moves with our client's objectives, even if they shifting. This has proven to be of great value in this special period of the past few months in which there were also many shifts and uncertainties.
The experts at Stroom provide strategic advice, provide substantiation, stay operationally sharp and continuously ask the right critical questions. This enables us to get the best results from a campaign."