We are in an unreal situation. Corona affects everyone and we need each other more than ever. Reason for SIRE to give the heartwarming and selfless initiatives where Dutch people offer each other help, advice and support a stage in the multimedia #DASLIEF campaign.
At Stroom , with the help of our partners, we managed to give a stage to the expressions created by advertising agency Joe Public Take-Away Advertising on different media. From TV, radio, and online to print and out-of-home advertising.
SIRE started this campaign to thank everyone who does something extra for someone else right now and to inspire others to do something nice too. And thus to further increase the sense of solidarity. SIRE also hopes that the Dutch will feel a bit of support and pride in these difficult times.
This is a nice follow-up to the #DOESLIEF in which SIRE called on the Dutch to be nicer to each other in March, after research showed that our society shows more and more unkind behavior. This call received enormous support: #DOESLIEF was frequently used in daily life, on social media and in journalism.
With #DASLIEF exactly one year later and with our country in the midst of an unprecedented situation, the Dutch are also showing a very different side of themselves. The call of many Dutch people to be nicer to each other is massively put into practice with many heartwarming and selfless initiatives to help others. This sense of compassion makes the Netherlands just a little bit nicer in this day and age. This is why SIRE launched #DASLIEF on March 27.
Lucy van der Helm, director of SIRE: "SIRE always wants to use use creativity to contribute to a more beautiful Netherlands. Also now. Because the reality is: at this moment and in the near future we need each other more needed than ever. With #DASLIEF we thank all Dutch people for their beautiful initiatives, big or small. We also hope that people use #DASLIEF as a compliment towards the initiatives of others. We can inspire helpfulness, especially if we see it and share it."
We are proud that in a short time we managed to set up this campaign set up with the help of our media partners STER, Ad Alliance, Talpa, ORN, E-power, Q-Music, NRC media, DPG Media, Mediahuis, Sanoma, Azerion, NDC Media Group, Nederlands & Reformatorisch Dagblad, Mediahuis Limburg, JCDecaux, Exterion Media, Hillenaar Outdoor and Centercom. Partners, thank you for your help and commitment to give the Netherlands a bit of positive energy and make it a bit more beautiful #DASLIEF.