We recently welcomed Vivera as a new client and we were got to work right away on a media plan for their new brand positioning campaign. The campaign has already started in which the new Vivera packaging and inspiring people to eat less meat. to eat less meat.
The campaign aims to position Vivera as a brand position itself among consumers and ensure that meat substitutes appear more often on the menu more often. The campaign is not aimed at vegetarians or vegans, but on a broader target group that wants to eat less meat and is open to meat substitutes. open to meat substitutes. To achieve this objective, we developed a media strategy with a focus on achieving the highest possible reach to make Vivera known to a wide audience. In doing so, we developed a 360⁰ media plan which on the one hand focuses on the new striking design of Vivera is central and also the PR event that takes place this week in Hoog Catharijne.
With TV billboards, online video, a display campaign and the deployment of Out of Home, the new design will be brought to the attention of consumers. In addition, Vivera wants to make the Netherlands aware of the benefits of plant-based eating and what your impact can be. For this we are working together with Sandra from Leuke Recepten who worked on a plant-based dish.
Sandra also visited the PR event yesterday to take her followers into the world of plant-based eating. From March 3 to 7, everyone can visit the Vivera Foodtruck and taste plant-based mini Shoarma wraps. By partnering with Sandra, we were able to create a link between the PR event and the large-scale media campaign.