BrandMR (pronounced Fire Master) launches its new campaign and helps Fred.
In the introduction campaign that started this week, BrandMR addresses everyone who does not have legal expenses insurance and does not dare to hire a lawyer because of the high and unpredictable costs. For this group of 'rights riders' BrandMR now offers a clear solution; legal help in 4 clear steps at a previously known rate per step.
The launch campaign started on Jan. 13, marking the start of a long-term strategy of building the BrandMR brand. Starting this week, the commercial can be seen on a wide selection of channels and will soon also be available online. The first commercial covers help with redundancy, but more areas of law will be covered throughout the year.
Watch the introductory commercial with main character Fred Bok and also check his LinkedIn right away, because he is open to a new challenge! Fred is an assertive person by nature, but is unexpectedly put on the spot, leaving him in an uncertain situation. Fortunately, there is now BrandMR.
Stroom is responsible for media strategy, planning and buying. Advertising agency XXS Amsterdam is responsible for the creative idea and the new commercial: