During our lunch session, Sjef Kerkhofs of daily dialogues and Rutger Mackenbach of Stroom gave the best tips for creating branded content. This form of marketing is nothing more than storytelling, but who is waiting for that?
As a company you can hardly ignore branded content, but how do you best deploy it and what should your content meet? During our lunch session Rutger Mackenbach and Sjef Kerhofs discussed these issues and afterwards they appeared in front of the camera to answer a few questions.
During the interview, Sjef talks about creating good content even if your name is not Red Bull. Sjef also gives some valuable tips on content creation that will get you attention within two seconds.
Rutger talks about how you can adopt a model when creating branded content that ensures an overarching strategy. Better known as the "Touch, Tell, Sell" model, where you can determine the right interpretation and placement for all different media, including branded content, tailored to your marketing goals.
Aftermovie Lunch Session
Not seen it yet? Then quickly watch the aftermovie of the lunch session on branded content!
Would you like to attend? We will be hosting events at our office again in 2019, so please sign up!