BiFi chooses Stroom! We are extremely proud and excited to announce that LSI, manufacturer of meat snacks, is engaging Stroom for its BiFi and Jack Link's brands for media strategy and buying.
In 2014, BiFi was purchased by the American family-owned company LSI, establishing a solid position in the European market. Meat snack BiFi is a natural product, with no flavor enhancers, no artificial fragrances and no colorings.
Strategy behind new BiFi campaign
In a world where much is 'fake', BiFi's new campaign wants to emphasize that there is nothing wrong with just being yourself. BiFi's new payoff is: 'Do whatever you want'. Stroom developed the media strategy to introduce the campaign in both the Netherlands and Belgium. Part of the media mix includes TV, Out-of-Home, social media and a branded content partnership with Kakhiel.
Stroom was chosen because of its high service level, can-do mentality and the fact that Stroom acts as a business partner to achieve LSI's goals.
Natalia Tofan, Brand Manager BiFi BNL
''These are exciting times for BiFi. We are on our way to renew the iconic and beloved brand after a relatively long period of silence. To realize a comeback of BiFi, our partnership with Stroom is great. Stroom has a professional team able to think strategically and creatively to ensure the best realization. This is a wonderful beginning of a hopefully long-term cooperation!''
Yessica Zwetsloot, Director Stroom
''With BiFi, we have another great brand to work for. Our knowledge to help realize marketing objectives as well as the service level of Stroom matches LSI's professionalism. We look forward to a long-term cooperation.