From trust to intrusive ads
In the interview, Gert-Jaap talks among other things about trust in Dutch news media and how important that is for NU.nl. In addition, the news medium has become the biggest due to the advent of mobile, but how does the editor-in-chief plan to stay that way?
Rutger looks at how the topic of mobile, fits into your plans. Should you look at this separately or go for an integrated strategy? And Rutger wouldn't be himself if he didn't have a strong opinion on what he sees going on mobile sites in terms of creations.
Check out the interview!