Would you prefer to listen to the wrong hour all day long? Or can't get enough of hearing non-stop love songs? Then the online radio channels of Qmusic or Sky Radio are for you. Radio listeners are no longer all glued to their stereos. Listeners are increasingly online. But how do you deal with this listening fragmentation?
On March 29, Stroom is hosting a lunch session where we will discuss trends in online radio, or Radio 2.0. There is less linear listening to radio, while the number of online listeners is increasing. Sign up for free here!
Lunch session online radio
This is a development that runs parallel to TV content viewing behavior. Online it is a lot harder to achieve a large reach, but there are certainly opportunities. Below is a preview of the topics that will be discussed during the lunch session:
- The decreasing number of listening minutes on regular radio.
- In addition to frequency radio, there are now numerous other options for taking in audio. Think of streaming services such as Spotify, as well as listening to music via Youtube or stations' online theme channels.
- Podcasts are becoming increasingly popular. 40% of people have ever listened to a podcast in 2017, up from 25% in 2011.
- Through the use of online capabilities (for example, the use of data), very targeted campaigns can be created. And how do you reap the benefits of this?
This is just a tip of the iceberg. Have you become curious about the possibilities of online radio or would you like to know more about this topic? Then come to the lunch session on March 29 where Joris van der Pol (general director of OMS (a.o. radio 538, Veronica, Sky Radio)) and Rutger Mackenbach (strategy director of Stroom) will update you on the main trends, developments and possibilities of Radio 2.0. Of course there will be delicious sandwiches ready so you don't have to listen to the story with a growling stomach.